Mission/Values
MISSION AND VALUES
Mission: The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Our work is dictated by Five Key Values:
Compassionate
We are dedicated to improving the lives of those we serve and to treating each other with care and respect.
Collaborative
We work together as One Red Cross family, in partnership with other organizations, and always embrace diversity and inclusiveness.
Creative
We seek new ideas, are open to change, and always look for better ways to serve those in need.
Credible
We act with integrity, are transparent guardians of the public trust, and honor our promises.
Committed
We hold ourselves accountable for defining and meeting objectives, delivering on our mission, and carefully stewarding our donor funds.
Proclaimed in Vienna in 1965, the Seven Fundamental Principles bind together the National Red Cross and Red Crescent Societies, the International Committee of the Red Cross, and the International Federation of the Red Cross and Red Crescent Societies. They guarantee the continuity of the Red Cross Red Crescent Network and its humanitarian work.
- Humanity
To protect life and health, to ensure respect for the human being, to promote mutual understanding, friendship, cooperation, and lasting peace amongst all peoples.
- Impartiality
No discrimination as to nationality, race, religious beliefs, class, or political opinions.
- Neutrality
Remain apolitical.
- Independence
Remain autonomous.
- Voluntary Service
Volunteer relief movement.
- Unity
Only one Red Cross/Red Crescent in each nation.
- Universality
Worldwide institution in which all societies have equal status and share equal responsibilities and duties in helping each other.